Impetus Research provides offshore outpouring services in the market research &
analytics domain to global clients. We are also a full service market research agency
in India, specializing in online research.
Being a full service market research agency we have a strong understanding of the
end to end research process, due to which we are able to add substantial value to our
outpouring and panel engagements.
We have experience across all areas of research, including:
Online surveys, CATI and API; Small ad-hoc projects as well as large multi-country
projects; qualitative & quantitative studies; business & consumer research.
Working with national and global clients, we have experience in managing,
large-volume data projects.
analytics domain to global clients. We are also a full service market research agency
in India, specializing in online research.
Being a full service market research agency we have a strong understanding of the
end to end research process, due to which we are able to add substantial value to our
outpouring and panel engagements.
We have experience across all areas of research, including:
Online surveys, CATI and API; Small ad-hoc projects as well as large multi-country
projects; qualitative & quantitative studies; business & consumer research.
Working with national and global clients, we have experience in managing,
large-volume data projects.
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Qualitative Research
Impetus Research subscribes to the highest ethical practices.
We have a pool of highly trained moderators, in-depth interviewers, mystery shoppers and observation specialists to undertake complex
qualitative research projects with ease.
Since qualitative assignments require a strong physical presence in the country of research, we undertake face to face qualitative
research work only in India and a couple of other countries, through our time tested partner network, however when it comes to
telephonic in-depth interviews, our scope is global.
Within India we provide full spectrum of qualitative research services which include -
FOCUS GROUP DISCUSSIONS
ONE'O'ONES, DIADS, TRIAD INDEPTH INTERVIEWS
FRIENDSHIP PAIRS
DIRECT OBSERVATIONS
ROLE PLAY & SIMULATION &
DIARY METHODS
Apart from conducting end to end qualitative research we also provide recruitment and moderation services to our clients as a stand
alone option across a cross section of respondents in both urban as well as rural set-up.
"Our focus lies not only on getting the work done but getting the real insights" |
