Impetus Research was established as a market research company in India in 2006 with the objective of providing quality services to market research and consulting companies at a significant cost advantage.
Impetus Research core team members are also members of ESOMAR, 3D Marketing Research, BIG & IAMAI and we abide by their code of conduct, best practices and professional ethics.
Our core team consists of enthusiastic marketing research professionals with rich multi-function experience totalling over 70 years in domestic and international marketing research and knowledge processes. Each one of its team member has gained rich multi-functional experience through their senior level association with Marketing Research/KPO/Consulting leaders such as Nielsen, TNS, NFO, Forrester Research, Evalueserve, McKinsey & Company etc.
Each of the core team members have solid "hands on" experience, conducting numerous multi country marketing research projects and all our clients can expect their real time involvement in managing their project entrusted to us till the final deliveries are made, making us one of the most trusted market research companies in India.
We undertake all activities which encompass the marketing research process covering Survey Development, Survey Programming, Sampling, Multi-lingual Translations, Data collection, Data Processing, Data Analysis, Secondary Research and preparing presentations. These services are offered as individual products or in combination with others. This enables our clients focus on their core competencies, while we efficiently manage their other noncore research activities.
Further, we are also responsible for the one of the most effective focus group recruitments in India, which is one of the core requirements for any market research survey to be successful.
As an organization with an ambition of gradual and steadfast growth, we understand the importance of delighted customers; and hence have a very strong client focus and take efforts to make research a better experience.