Qualitative Market Research, Data Processing

We have a pool of highly skilled and experienced Recruiters, Moderators, In-depth interviewers, Mystery Shoppers and Observation specialists to undertake complex qualitative research projects with ease.

We provide full spectrum of qualitative research services which include –

• Focus group discussions
• F2F, One'o'Ones, Diads , Triad in-depth interviews
• Telephonic in-depth interviews
• Friendship pairs
• Direct observations
• Game, role play & simulation
• Ethnography studies

Since qualitative assignments require a strong physical presence in the country of research, we undertake face to face qualitative research work only in India and a couple of other countries through our time tested partner network, however when it comes to telephonic in-depth interviews, our scope is global.

What else we do in Qualitative Research

In addition to conducting end to end qualitative research we also provide stand-alone services such as

• Development of Recruitment screener questionnaires
• Development of Discussion Guides
• Respondent recruitment for FGDs & In-depth Interviews
• Moderation of Focus Group Discussions and In-depth Interviews
• Custom reporting in Word or PPT format
• Transcription services