Quantitative Market Research - Data Collection, Processing and Analysis

Quantitative market research is another important facet of a successful market research survey which is what ultimately helps an organization frame their marketing and sales strategies. Our quantitative research service offerings include multi-mode quantitative data collection and analysis, which is the next step.

Our Quantitative data collection methodologies include -

• CATI Data collection
• Online Data Collection
• CAPI / PAPI Face to Face Data collection
• Clinics and CLTs
• Product Placements
• Sensory Tests
• Store Audits
• Mystery Shopping

In addition to extensive education on quantitative marketing research, our interviewers undergo extensive project specific training and mock interviewing sessions. The training is provided by our training staff, project managers and clients as well, as per the project requirements.

The interviewers also undergo refresher training program during the project life cycle. Our elaborate interviewer rating mechanism ensures that only those interviewers who have been performing consistently are given a chance to work on projects and those who can’t make the grades are removed from any future assignments.

We understand that collection of qualitative data and the analysis of qualitative data are the two major aspects of qualitative market research, something pertinent for absolutely any kind of campaign or initiative. Hence, it is essential that we at Impetus, innovate and only use the absolutely latest collection methods in order to allow us to focus our energies on deriving an accurate result.

What else do we do in Quantitative Research?

While analyzing quantitative data is important, it is also important to understand that there are several additional processes which allow a company to successfully inculcate the information Impetus provide them. In addition to conducting end to end quantitative research marketing, we also provide stand-alone services such as:

• Development of Focus Group Recruitment screener questionnaires
• Development of Questionnaires
• Respondent recruitment for online surveys / CLTs
• Survey Audits – back checks for data collection done by any other agency
• Questionnaire Translation services
• Data Processing
• Analysis
• Reporting

For any such quantitative research in marketing services, think no more, contact our experts at Impetus Research now.